News

Content Writing: Clean, Crisp, Concise

Time is often of the essence. You have more to do and less time to do it. Your potential clients are the same, so you need to grab their attention, arouse their curiosity and keep them on your company’s website to read more about your company and what you offer – and then to contact you.

That’s what great content writing does and why it’s crucial for a company’s online success.

Good content writing must be clear and concise; it must be crisp and clean; it must grab the reader’s attention and make them want to read more about your company; it must entice them, draw them in. If you have something they need, they will want to buy it from you. We call it the 3-10-30 rule: 3 seconds to grab the reader’s attention, 10 seconds to arouse their interest and 30 seconds to keep them on your company’s website to read more about what your company can do for them.

Stratcore language service company also offers hard copy content writing. From corporate communication – annual reports, brochures – to marketing media, we have the writer for you.

Communicating clearly is one of the keys to success. Stratcore does this well – and in many, many languages. You choose your target country and tell us the subject matter: we will find the best writer for you, who is specialised in your field of expertise.

Whether you need completely new copy or simply slight refinement, Stratcore translators and copywriters can help you with:

  • Original copy – new content for your site.
  • Editing – for both language and content.
  • Updating – into any number of languages for any number of markets.

Click here if you’d like us to contact you or call +46 8 540 858 51 for more information on Stratcore´s language services.

Search Engine Optimisation

We can help you adapt and write your articles for search engines.

We are now able to offer a new service for people who have a website; we can optimise and write your articles to make them more visible on Google. We do this by writing your articles for your readers, while adapting them for search engines (Google) at the same time; or we can simply help to optimise your articles.

Search engine optimisation is a technique used in web publication to improve the visibility of web pages and also increase traffic, resulting in a higher ranking in search engines and more readers.

Of course most people write for their audience and this is how it should be. But there is nothing wrong with applying some basic optimisation principles to the content of your article to give it more exposure and better ranking in search engines.

If you want to write an article for search engine optimisation, you firstly need good writing skills to make the article interesting and enjoyable to read; secondly think about the strategic location of key phrases and search words in the text; thirdly include links to external sources to increase the impact of your page; and fourthly link to your page. Even if you have written a good article, you now have to make sure that the world knows about it. Remember that this can be as simple as sharing a link to your new article on Facebook or Twitter and encouraging your friends to share it.

So let us start with some basic, easy-to-follow tips that will help you if you want to optimise your articles yourself.

This is how you write an article for search engine optimisation.

  • Every article must be well-written, engaging and informative. If possible, it should present a new angle on a specific topic. It should have an exciting start to encourage people to keep on reading and information that is important in some way for the readers. The article must be entertaining or valuable in some other way.
  • A well-written article with good content will attract more traffic, which translates into more readers visiting your website. This will make it more attractive for people to link to your website.
  • Make a list of the key phrases and search words for your article. It is important to include them in the metadata for your page, which is part of the HTML code.
  • Key phrases and search words are words or combinations of words that people use to search for information about the topic you are writing about. For example, key phrases for an article could be “exercising at home with dumbbells” or “Exercising and losing weight”, while the search words could be “”exercising” or “Exercise”. Key phrases and search words are registered by ‘spiders’, which is script that the search engines send out to each page on the Internet. These spiders “search” through web pages and websites and analyse their content.
    One of the ways they do this is by registering the search words and key phrases to identify what the topic is, how often each key word or a phrase is used, whether a page is grammatically correct, and which kinds of incoming and outgoing hyperlinks there are. Hyperlinks are links to other pages which are relevant to your topic in some way.
  • Make sure it is grammatically correct and does not contain any spelling mistakes.
  • Give your article a title
  • Break it up into short sections with sub-headings.
  • Use the most important search words and key phrases as early in the article as possible; preferably in the first sentence and definitely in the first paragraph.
  • Do not use search words or key phrases too often. Mix them naturally into the text, so the article has a natural rhythm. The recommended search word density is 1-3%.
  • Include the most important search words and key phrases in headings and sub-headings.
  • Google loves articles that are 300-500 words long, and a minimum 250 to 300.

Remember that although it is best to use this tactic when you publish new content, there is nothing stopping you from going back and making changes to your old posts to improve their ranking.

If you do not want to do this job yourself, you can contact us and we can do it for you.

Click here if you’d like us to contact you or call +46 8 540 858 51 for more information on Stratcore´s language services.

Stratcore Reports

The Stratcore reporter continuously orbits the earth with ears ever pricked for languages and the part they play in communications and cultural interchanges. Here is a selection of the stories our little bird has told us recently.



Just wanted to thank you for a remarkable interpreter you organised for us. She impressed us with her professionalism, being so calm in front of totally new audience and business area. Everything went well and we are looking forward to use Stratcore and Tuija's services again in the near future.

Communication Manager

Leading Global Brand Consumer Products

We often need texts translated quickly. This is when we simply could not do without Stratcore – they are always so reliable. They return our translations with total professionalism and always with the same happy smile. We really appreciate Stratcore and would like to thank them for a wonderful partnership.

Major global airline

Head Of Internal Online Communications