Our Services

Web copy – clear and concise

Stratcore can write web content for you from scratch or translate your existing texts.

And if you already have existing texts, you might want us to take a look through them and review the language, while we take care of search engine optimisation. This could be a smart strategy before translating the texts into multilingual web content.

Web copy services from Stratcore that get your website noticed

With web copy from Stratcore, your company’s message will get noticed and stand out from other brands and companies. We are a full-service agency offering a complete range of language services. Search engine optimisation – SEO – is an integral part of what we offer. When we write for the web and help you with web copy, we ensure that all your digital content is relevant to its audience, stands out from the crowd and is optimised to maximise visitors.

Stratcore helps you and your customers on the web with relevant copy

Time is money – and in our fast-paced modern world more and more needs to be done while there seems to be an ever-decreasing amount of time in which to do it! Your customers are in the same situation. You therefore need to capture their attention and arouse their curiosity to keep them on your website so that they find out more about your company, discover what you have to offer and be inspired to get in touch with you.

Stratcore’s language services for the web give you:

Stratcore has linguists who are specialised in writing journalistic style articles for web content.

What distinguishes web copy from normal copywriting?

Though there are many similarities, web copy differs from copywriting since not only is it for a specific target audience but also for search engines. Search engine optimised text is text written to enable it to be rapidly understood, classified, and therefore easily found by people using search engines such as Google, Bing, or Baidu. But don’t worry if this sounds a little technical because when done well, text optimised for the web will be equally well optimised for your target audience. And web copy can be pretty enjoyable reading, even for search engines! Simply put, well-written web copy is clearly written text that promptly indicates whether it’s relevant or not to the web user. It’s win-win for everyone.

Good web copy is an investment – bad web copy can be costly in the long run

Good web copy is vital to a company’s success on the web. As we said, it needs to be clear and at the same time capture the audience’s attention. Visitors to your site need to want to read more about your company and your products and services, and if they are what they require, the web copy should be persuasive, attractive and engaging, so much so that your visitor becomes your customer and purchases from you.

The 3-10-30 rule

You have 3 seconds in which to capture the attention of your reader. You have 10 seconds in which to arouse their interest, and you have 30 seconds in which to hold on to them so that they read more about what you have to offer.

A similar principle applies to texts in print. Stratcore also offers copywriting for printed publications. Whether it is about company communication, such as annual reports and press releases, or marketing material, we are the right people to write good copy for you.

Clear communication is vital to achieving success

And Stratcore is good at it – and in many different languages, too! You choose your target market and tell us what the text needs to be about, and our skilled project managers will find the best writer with the specialised knowledge required to write within your area of expertise. Whether you require entirely new content or need to improve existing text, Stratcore’s translators and copywriters can help you with:

Relevant content tailored for the web

Stratcore can help you to adapt and write web content that search engines will find. We can write your content from scratch so that it is adapted, and relevant, to your target audience. We can also assist with optimisation of existing content and text.

Good web copy is ranked higher

Search Engine Optimisation (SEO) is an effective technique that is used in web publishing to increase the visibility of a web page and to generate more traffic. This in turn leads to higher rankings in the results from the search engines and attracts more readers to your content. While it is important to focus on creating relevant and absorbing content for your target group, it can be beneficial if you adapt the content to achieve improved exposure and rankings in the search engines. It is important to stress that there is no conflict between well-formulated content and being optimised for search engines.

SEO – it’s all about relevance

Writing search engine optimised text essentially requires skilled writing to make the content itself interesting and enjoyable. That skill extends to certain techniques that make the text optimally discoverable by users and potential customers. These techniques include:

Let the rest of the world find, see, read and enjoy what you have to offer! Getting started can be as simple as sharing a link to your content on Facebook, Twitter, WhatsApp, Instagram or TikTok or encouraging your industry colleagues and friends to share it.

Basic SEO tips

Do you want to test optimising your web content yourself? Here are some simple, basic tips for you to consider when you need to write texts that search engines, and people, like to read:

Google and Stratcore both love words

Like Stratcore, search engines love words and text, the more the better. However, text needs to be relevant and well written, and tailored to its purpose and to its target audience. Text-intensive websites, with as many as 2,000 words or more per page, are ranked highly by Google as well as other search engines. But do remember to break down substantial amounts of text into manageable chunks. Make use of headings, subheadings, lists (bulleted, numbered or styled to your content) – and why not give tables a try? Tables can be very useful for presenting information. As we mentioned earlier, good web copy is plain, concise, and clearly structured.

Though it’s best from the outset to use the techniques we’ve described when you’re producing new content for publishing, the beauty of it, the beauty of the web, is that you can always go back and make changes later to improve the ranking of your content. That’s worth remembering.

And should you not have the time to do all this yourself, we can sort it out for you. Do get in touch with us if you need our services. We’re just a click or call away and always pleased to help.

Click here if you would like us to contact you, or call +46 (0)8 410 38802 for more information about Stratcore’s language services.

Thank you for the times you have helped up with translations into English. As you are aware we have been very pleased with our collaboration. I will gladly act as a reference for your potential clients.

Translations of annual and sustainability reports

One Of Swedens Largest Family Owned Holding Companies

I hope you are well and thank you again for the excellent work you have done with the translations so far!

Would you be able to help us with another translation?

April 2023

Legal Translations

Major Swedish Energy Company

Just thought you would like to hear the feedback from my Finnish and German colleagues… They are all very happy with the translations Stratcore has done, very correct and well translated 😊.

March 2023

Marketing and technical translations and creating journalistic-style web content

Swedish Food Tech Company

Just wanted to thank you for a remarkable interpreter you organised for us. She impressed us with her professionalism, being so calm in front of totally new audience and business area. Everything went well and we are looking forward to use Stratcore and Tuija's services again in the near future.

Communication Manager

Leading Global Brand Consumer Products

We often need texts translated quickly. This is when we simply could not do without Stratcore – they are always so reliable. They return our translations with total professionalism and always with the same happy smile. We really appreciate Stratcore and would like to thank them for a wonderful partnership.

Major global airline

Head Of Internal Online Communications

Stratcore adheres to the european standard for translation service requirements SS-EN15038