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Bulletin Articles (arhive)
Although many in today’s world speak multiple languages the fact remains that most individuals prefer purchasing products and services in their native language. Although translation is only part of creating successful global brands, forming partnerships with professional translation agencies to reach local markets should never be overlooked. http://blogs.hbr.org/cs/2012/08/speak_to_global_customers_in_t.html
What happens when famous comedians take their stand-up show abroad? Is humour universal? Can it be translated? Read the thoughts of Eddie Izzard, Danny Bhoy, Frisky & Manish, Paul Chowdhry, Milton Jones and Daniel Simonsen. http://www.independent.co.uk/arts-entertainment/comedy/features/lost-in-translation-the-fine-art-of-doing-standup-abroad-7999521.html
It’s is becoming increasingly valuable for businesses to be able to communicate in local languages. This short article re-emphasises the importance of adopting multi-lingual marketing strategies and forming partnerships with professional translation agencies. Businesses relying on basic online tools will struggle to reach out to local markets and build credible brands. http://www.managers.org.uk/news/essential-communicate-local-languages-b2b-arena
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